Case Studies
Boosting Demo Sign-Ups Through Integrated
Digital Marketing
Objective
Cireson is a provider of Microsoft System Center and Service Management solutions. Having just launched their new IT ticketing software, Cireson was looking to increase product awareness and client acquisition. To achieve this ambitious goal, Cireson launched a multi-channel marketing strategy designed to attract, nurture, and convert prospects across the buyer journey. By integrating: email marketing, paid search and display advertising, organic social media, video content, and an optimized landing page; the campaign aimed to maximize demo sign-ups and drive sustainable pipeline growth.
HubSpot Email Sequences:
Segmented and automated email workflows in HubSpot engaged leads at various stages. These personalized sequences delivered targeted content, such as product benefits, customer success stories, and invitations to sign up for a demo, driving recipients to the optimized landing page.
LinkedIn Ads:
Paid ads targeted to IT decision-makers.
Google Display Ads:
Google Display Ads targeted relevant industry audiences and re-marketed to website visitors who had not yet converted. Visually engaging banner ads showcased product benefits and directed traffic to the demo landing page.
Organic Social Media Posts:
Organic posts on LinkedIn featured product tips, customer stories, industry insights, and video teasers, all linking back to the demo sign-up page.
Optimized Landing Page:
The campaign’s central hub was a dedicated, conversion-optimized landing page. It included a streamlined sign-up form, compelling product messaging, customer testimonials, and an embedded explainer video that clearly communicated the benefits of the demo. A/B testing of CTAs, headlines, and page elements further maximized conversions.
Product Explainer Video:
A 90-second video simplified the product story, addressed common pain points, and effectively guided prospects toward requesting a free demo.
1. Acquistion Target
* Exceeded acquisition target by 25%.
* Achieved a 25% increase in new client sign-ups
* The campaign generated a strong uplift in demo
requests, directly fueling the sales pipeline with
high-quality, qualified leads.
* Addition of video campaign boosted engagement
by 40%. Prospects who engaged with the
explainer video were 60% more likely to complete
the demo sign-up.
2. Expanded Prospect Reach
* Google Display Ads effectively extended Cireson’s
reach to new audiences by 35% and re-engaged
previous website visitors.
* Landing page visitors through paid ads
hit 1,800 in the first week.
3. Strengthened Brand Awareness
* Campaign enhanced Cireson’s brand visibility.
* 80% Increase in social media engagement.
Key Performance Indicators:
Email Marketing open rates, click-through rates, conversion rates from HubSpot.
Paid Ads on LinkedIn and Google Display impressions, CTR, and demo conversions.
Website landing page conversion rate (form submissions) and bounce rate. Overall acquisition in total demo sign-ups and new client leads.
Video play rates and post-view conversion lift
Strategy
Results
Conclusion
By combining HubSpot email sequences, LinkedIn and Google Display advertising, organic social media, an optimized landing page, and a high-impact explainer video, Cireson executed a well-orchestrated digital marketing campaign that exceeded acquisition goals. This integrated approach not only boosted demo sign-ups but also enhanced brand positioning and laid the groundwork for continued growth.
Primo is a family-owned Italian restaurant nestled in the heart of New Castle, a small town of 40,000 residents in Central Indiana. Known for its handmade pasta and rustic ambiance, the restaurant thrived on word-of-mouth but experienced a slowdown in foot traffic post-pandemic. To reignite interest and drive customer reservations, the owners launched a targeted digital marketing strategy focused on social media and website optimization.
2/5
Boosting Business in Small-Town America
Objectives
- Increase online engagement with the local community.
- Drive more reservations through the website.
- Track and optimize the conversion rate from social media campaigns.
1. Social Strategy: Instagram and Facebook.
* Weekly behind-the-scenes videos of
pasta-making and wine pairings.
* “Meet the Chef” live Q&A sessions.
* User-generated content featuring local patrons.
* “Wine Wednesdays” and “Sunday Dinners.”
Community Involvement: Partnered with local Chamber of Commerce events and charities
to cross-promote.
* Sponsored giveaways in collaboration
with nearby boutiques and breweries.
2. Website Optimization and Reservation Tracking
* Updated website with clear CTAs for reservations.
* Integrated a reservation system (OpenTable)
with built-in analytics.
* Embedded Facebook Pixel and Google Analytics
to track source traffic and conversions.
* Added a mobile-first design to ensure a
seamless experience on phones.
1. Social Media Growth
* Instagram followers grew by 120%
(from 850 to 1,870).
* Facebook engagement increased by 300%
(likes, shares, and comments).
2. Website Traffic & Conversions
* Website traffic increased by 65%, driven largely
from social media referral links.
* 32% of traffic came from Instagram;
25% from Facebook.
* Online reservations rose by 48% compared
to the previous quarter.
* Conversion rate from social media visitors
to confirmed reservations: 6.3%
(compared to 2.1% previously).
Key Tools Used: Meta Business Suite, Google Analytics, Facebook Pixel, OpenTable Reporting Dashboard, and Mailchimp
Strategy
Results (3 months)
Lesson's Learned & Conclusion
* Authentic, locally grounded content resonates more than polished promotional posts.
* Consistent social media engagement builds trust and community loyalty.
* Data tracking enabled quick pivots—e.g., when social traffic dropped, content was adjusted to match trending formats.
Primo’s pivot to a digital-first marketing strategy proved effective in a small-town setting. By investing in engaging social media content and optimizing their website for conversion tracking, the restaurant not only revived customer interest but created a sustainable model for future growth.
3/5
A mid-sized e-commerce company, sought to improve user engagement, grow new user acquisition, and increase revenue through data-driven marketing and website optimization. While they had steady organic traffic, they needed better insights into which marketing efforts were truly moving the needle — and how to amplify their presence in key markets.
Shining a Light
on Traffic Insight
Objectives
- Understand which channels best supported brand awareness.
- Identify top geographic markets.
1. Implement Google Analytics 4 (GA4) and build a customized dashboard to track key metrics, including:
* Users & New Users: Overall site reach
and audience growth.
* Average Engagement Time
* Revenue: Financial outcomes from digital channels.
* Traffic by Country: Geographic performance
* Session by Channel Group: Source of traffic
(Organic Search, Direct, Paid Search,
Organic Social, Email).
* Conversions on events; specified CTA's and
form submissions.
2. Create an optimized brand awareness campaign:
* Organic Social: Increasing brand presence
and share of voice across key platforms.
* Paid Social & Display Ads: Expanding reach
to new audiences in the U.S., Canada, and the U.K.
* Content Marketing: Publishing educational and
value-driven content to position the brand
as a category leader.
1. Key Metrics identified 30 days in vs post brand awareness campaign:
* Users: 5.2K (+32%)
* New Users: 4.1K (+24%)
* Average Engagement Time: 1m 32s (+8%)
* Revenue: $12.5K (+15%)
The brand awareness campaign drove a surge in new users, particularly from social channels, contributing to the 24% increase in new audience acquisition.
Actions Taken: Valuable metrics lead SEO efforts
for the client website, paired with geo-targeted promotions to top-performing regions. Insights also lead to an improved on-site experience with
enhanced call-to-actions to turn awareness into measurable conversions.
2. The company grew its user base by 32%.
* New user acquisition climbed by 24%,
fueled by social and paid reach.
* Average engagement time rose by 8%
* Revenue increased by 15% post brand
awareness campaign.
* Conversions nearly doubled, demonstrating
the downstream impact of awareness-building
on business results.
Strategy
Results (2 months)
Conclusion
This case illustrates how pairing a brand awareness campaign with robust GA4 insights can amplify marketing outcomes. By balancing reach-building efforts with data-driven performance optimization, the client not only boosted immediate revenue but also strengthened long-term brand equity — setting the stage for sustainable growth.
4/5
Renew and Bloom is an inspiring creative conference designed to bring together artists, designers, entrepreneurs, and makers for a day of learning, networking, and growth. Featuring motivational speakers covering topics like entrepreneurship, branding, and small business management, the event also offers attendees a chance to connect, collaborate, and recharge their creative energy.
Creatively Boosting Attendance & Awareness
Objectives
- Attract a wide audience from the creative community.
- Drive ticket sales and attendance for the conference.
- Position Renew and Bloom as a must-attend networking and learning experience for creatives.
Print Marketing:
Posters & Flyers: Eye-catching posters and flyers were placed in high-traffic creative spaces: co-working studios, art stores, cafés, design schools, and boutiques.
Postcard Invitations: Sent beautifully designed postcards to local creatives and artist collectives with a personal invite to the conference, featuring a discount code for early bird registration.
Digital Marketing:
Social Media Campaigns: Launched targeted Facebook and Instagram ads showcasing speaker highlights, event themes, and behind-the-scenes sneak peeks. Used short video clips and carousels to create excitement.
Event Website & Blog: Built an SEO-optimized landing page with speaker bios, session descriptions, and testimonials from past attendees. Published blog posts with tips on networking and making the most of a creative conference.
Influencer Partnerships: Collaborated with local creative influencers and micro-influencers to share event posts, giveaways, and personal endorsements, leveraging their reach within the creative community.
Guerrilla Marketing:
Street Art & Chalk Murals: Commissioned local artists to create temporary chalk murals and installations in popular urban areas with the event hashtag and date — sparking organic social sharing.
The Numbers:
* 3,200 attendees (goal exceeded by 25%)
* Early bird tickets sold out within first 3 weeks.
* Social media reach 180%, with over
300 hashtag mentions.
Key Takeaway:
The success of the Renew and Bloom campaign came from integrating multiple touchpoints — blending traditional print, modern digital, and unexpected guerrilla tactics to create a vibrant, memorable presence in the creative community. By meeting creatives where they work, play, and share, the campaign built authentic excitement that translated into real-world results.
Strategy
Results
Conclusion
Renew and Bloom’s marketing approach proved creative audiences respond to campaigns as inventive as they are.
By combining inspiring visuals, personal invitations, and bold public activations, the event not only attracted a crowd — it fostered a sense of belonging and community.